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RBM Noor sledgebase receives highest red dot design award: ”best of the best”

01/06/2013

The new chair from Scandinavian Business Seating, the RBM Noor sledgebase model, has received the highest honor in the largest international design competition in the world, “red dot: best of the best”. The RBM Noor has been awarded the prize in the category “product design”.

“We are very proud to have won the red dot: best of the best. This award proves that continuous innovation is absolutely essential in order to be considered for such an honor. Our design philosophy helps us create new and enduring products, and this prestigious award is extremely encouraging and reminds us to keep striving for excellence,” says CEO of Scandinavian Business Seating Lars I. Røiri.

While the sledgebase model received the best of the best award, the full RBM Noor collection was honored with the red dot award for its original combination of design, comfort and sustainable production. The success of the RBM Noor is yet another example of how Scandinavian Design represents a leading trend on the world stage of interior design.

The red dot design award is one of the world’s most regarded design competitions. It is internationally recognized as a seal of approval for excellence in design innovation. 4,662 products, 1,865 designers, architects and companies from 54 countries submitted their current designs in the 19 different categories in the “red dot award: product design 2013”. The best product within each category receives the prestigious “red dot: best of the best” award. The red dot design award consists of an international jury that assesses each individual product on the basis of five characteristics; innovation, functionality, ergonomics, the environment and user-friendliness.

RBM Noor is the brainchild of three Scandinavian design teams coming together and joining forces with Scandinavian Business Seating’s own design team to create a dynamic new chair. Significant creativity not only in each of the designers contributions, but also in the collaborative approach, was necessary when trying to craft a chair that would meet the ambitions Scandinavian Business Seating has for this product range.

“RBM Noor is our first multi-studio collaboration. The energy and innovative approach of the three Scandinavian design studios, Form Us With Love (SE), StokkeAustad (NO) and Susanne Grønlund (DK) - was a true revelation. Together with our internal design team the commitment has been extraordinary during this process – and we are now able to harvest the fruit of this labor,” concludes Lars I. Røri.

RBM Noor, which is designed to fit in at canteens & conference venues, meeting spaces and the education sector, comes in a wide variety of shapes and colors. The highly modular collection includes eight models, with four base options, two types of shells, polypropylene and 3D veneers with optional armrests, and the possibility for upholstered solutions. RBM Noor meets all of the high environmental standards of Scandinavian Business Seating and as such is an exceptional case of eco-friendly design.

Scandinavian Business Seating
Project leader
Carina Jonsson
Tlf.: +47 94 53 49 00
carina.jonsson@sbseating.com

House of Communication
PR Account Manager
Annette Hoff
Tlf.: +47 97 14 78 22
hoff@houseofcommunication.com

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