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Organisation

An effective organisation
Our organisation is structured as a matrix that combines line management and responsibility for different functions. The matrix principle is the optimum solution for our organisation with its short decision-making processes and clearly defined responsibilities. A matrix organisation will enable us to produce value-creating activities and maximise the effects of synergies in the group.

Value chain and function areas
The primary activities in the company's value chain are Product & Brand Concepts, Production & Logistics, Sales and Marketing, HR and Finance/IT.

The HÅG, RH, BMA and RBM brands are managed and administered by separate brand managers. The group's support activities are HR and organisation development, finance and IT, management and administration.

organisation-sbs

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